Saugatuck-Douglas, MI

Virtue Cider


Virtue is a craft cider company launched in 2011 in Fennville, Michigan, by Gregory Hall, former brewmaster at Goose Island, and co-founder Stephen Schmakel. Our mission is to make European-style ciders from fresh heirloom apples and employ traditional farmhouse production methods that include native and secondary fermentation, use of wild yeasts, and an expansive oak barrel-aging program. We partner with local family farms by purchasing the highest quality apples for our ciders.

Tour our two traditional cider houses to see how we make our ciders. Sample our ciders straight from the source or take home some bottles for yourself from our bottle shop. We also have a working farm that includes expansive gardens, an herb and vegetable farm, greenhouse, heirloom Gloucestershire Old Spot pigs, chickens, and more.

Open Monday-Friday: noon to 7 p.m. and Saturday: noon to 8 p.m. Check our website for special events hosted on our grounds including a live music series starting May 26, 2017, and a weekly farm market (July 13 to Oct. 26, 2017).

2180 62nd(122nd Ave)
Fennville, 49408
Phone: (269) 722-3232

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